Collector's Editions In today’s increasingly-digital landscape, more and more consumers have pivoted to purchasing digital versions of the latest games. The shift has been so prominent that with the upcoming next-generation of consoles, digital-only versions of both the PlayStation 5 and Xbox Series are being offered.
Physical media is still a very viable option, though. Physical copies of games are still being produced, and it is likely to be a while before the digital wave completely washes them away. One segment in particular has been staying strong in this new era of digital distribution: the collector’s edition market. However, even collector’s editions (CEs) have had to adapt to the changing times.
One of the main questions now is how to make CEs relevant to digital consumers. This requires publishers, retailers, and partners to consider a constantly evolving landscape when building strategies for collector’s editions. Mads Buch Nielsen, former sales director at Scanovo Market, tells me that a “soft-bundled” collector’s editionis an option.
Scanavo Market has created several CEs for video games in the past, including for State of Decay 2 and Need for Speed. The State of Decay 2 collector’s edition was a soft-bundled one, which didn’t include a copy of the game. This approach allows consumers to select between standard or deluxe editions of a digital copy of a game if they’re both available.
Nielsen said that he expects to see more soft-bundled CEs in the years to come as he anticipates that they will be increasingly accepted by consumers with the digital transition.